This page was last changed on , last checked on 19th December 2019 and applies to citizens of the United States.
1. Introduction
Our website, https://truewaykids.com (hereinafter: “the website”) uses cookies and other related technologies (for convenience all technologies are referred to as “cookies”). Cookies are also placed by third parties we have engaged. In the document below we inform you about the use of cookies on our website.
2. What are cookies?
A cookie is a small simple file that is sent along with pages of this website and stored by your browser on the hard drive of your computer or another device. The information stored therein may be returned to our servers or to the servers of the relevant third parties during a subsequent visit.
3. What are scripts?
A script is a piece of program code that is used to make our website function properly and interactively. This code is executed on our server or on your device.
4. What is a web beacon?
A web beacon (or a pixel tag) is a small, invisible piece of text or image on a website that is used to monitor traffic on a website. In order to do this, various data about you is stored using web beacons.
5. Consent
When you visit our website for the first time, we will show you a pop-up with an explanation about cookies. You do have the right to opt-out and to object against the further use of non-functional cookies.
Current status: AcceptedCurrent status: Denied
You can also disable the use of cookies via your browser, but please note that our website may no longer work properly.
6. Cookies
6.1 Technical or functional cookies
Some cookies ensure that certain parts of the website work properly and that your user preferences remain known. By placing functional cookies, we make it easier for you to visit our website. This way, you do not need to repeatedly enter the same information when visiting our website and, for example, the items remain in your shopping cart until you have paid. We may place these cookies without your consent.
6.2 Advertising cookies
On this website we use advertising cookies, enabling us to personalize the advertisements for you, and we (and third parties) gain insights into the campaign results. This happens based on a profile we create based on your click and surfing on and outside https://truewaykids.com. With these cookies you, as website visitor are linked to a unique ID, so you do not see the same ad more than once for example.
You can object to the tracking by these cookies by clicking the “Revoke cookie consent” button.
6.3 Social media buttons
On our website we have included buttons for Facebook, Twitter and Instagram to promote webpages (e.g. “like”, “pin”) or share (e.g. “tweet”) on social networks like Facebook, Twitter and Instagram. These buttons work using pieces of code coming from Facebook, Twitter and Instagram themselves. This code places cookies. These social media buttons also can store and process certain information, so a personalized advertisement can be shown to you.
Please read the privacy statement of these social networks (which can change regularly) to read what they do with your (personal) data which they process using these cookies. The data that is retrieved is anonymized as much as possible. Facebook, Twitter and Instagram are located in the United States.
7. Placed cookies
Google Analytics
We use Google Analytics for website statistics.
| Name | Retention | Function |
| Statistics (anonymous) | ||
| _ga | 2 years | |
| _gid | 1 day | Count and track pageviews |
| _gat | 1 minute | Filter requests from bots |
| Purpose pending investigation | ||
| _gaexp | ||
| __utm* | ||
| Statistics | ||
| *_utm | Track visits across websites | |
| __utmc | 30 minutes | Store time of visit |
| UTMD_ | none | Count and track pageviews |
| __utmz | 6 months | Store used keyword and search engine |
| _gat_gtag_UA_* | 1 minute | Store a unique user ID |
| __utma | persistent | Calculate days and time to purchase |
| __utmb | session | Store time of visit |
| _gat_gtag_UA_* | 1 minute | Store a unique user ID |
Sharing
For more information, please read the Google Analytics Privacy Policy.
Google Analytics Dashboard for WP
We use Google Analytics Dashboard for WP for website statistics.
| Name | Retention | Function |
| Purpose pending investigation | ||
| gadwp_wg_default_view | ||
| gadwp_wg_default_metric | ||
| gadwp_wg_default_dimension | ||
| gadwp_ir_default_swmetric | ||
| gadwp_ir_default_metric | ||
| Statistics (anonymous) | ||
| gadwp_wg_default_swmetric | 1 year | |
| Statistics | ||
| gadwp_ir_default_dimension | 1 year | Count and track pageviews |
Sharing
This data is not shared with third parties.
EU Cookie Law
We use EU Cookie Law for cookie consent management.
| Name | Retention | Function |
| Purpose pending investigation | ||
| eucookielaw |
Sharing
This data is not shared with third parties.
JetPack
We use JetPack for advertising.
| Name | Retention | Function |
| Statistics | ||
| tk_tc | session | Store the user’s usage history |
| tk_qs | 30 minutes | |
| Functional | ||
| jetpackState | session | Provide functions across pages |
Sharing
For more information, please read the JetPack Privacy Policy.
Automattic
We use Automattic for website development.
| Name | Retention | Function |
| Statistics | ||
| tk_ai | session | Store a unique user ID |
Sharing
For more information, please read the Automattic Privacy Policy.
Polylang
We use Polylang for locale management.
| Name | Retention | Function |
| Preferences | ||
| pll_language | persistent | Store language settings |
Sharing
This data is not shared with third parties.
Google Ads Optimization
We use Google Ads Optimization for showing advertisements.
| Name | Retention | Function |
| Marketing/Tracking | ||
| google_experiment_mod* | 3 months | Track visits across websites |
| google_experiment_mod* | 3 months | Track visits across websites |
| google_experiment_mod* | 3 months | Track visits across websites |
| google_experiment_mod* | 3 months | Track visits across websites |
| google_experiment_mod* | 3 months | Track visits across websites |
| google_experiment_mod* | 3 months | Track visits across websites |
| google_experiment_mod* | 3 months | Track visits across websites |
| google_experiment_mod* | 3 months | Track visits across websites |
| google_experiment_mod* | 3 months | Track visits across websites |
| google_experiment_mod* | 3 months | Track visits across websites |
| google_experiment_mod* | 3 months | Track visits across websites |
| google_experiment_mod* | 3 months | Track visits across websites |
| google_experiment_mod* | 3 months | Track visits across websites |
| google_experiment_mod* | 3 months | Track visits across websites |
| google_experiment_mod* | 3 months | Track visits across websites |
| google_experiment_mod* | 3 months | Track visits across websites |
| google_experiment_mod* | 3 months | Track visits across websites |
| google_experiment_mod* | 3 months | Track visits across websites |
| google_experiment_mod* | 3 months | Track visits across websites |
| google_experiment_mod* | 3 months | Track visits across websites |
| google_experiment_mod* | 3 months | Track visits across websites |
| google_experiment_mod* | 3 months | Track visits across websites |
| google_experiment_mod* | 3 months | Track visits across websites |
| google_experiment_mod* | 3 months | Track visits across websites |
| google_experiment_mod* | 3 months | Track visits across websites |
Sharing
For more information, please read the Google Ads Optimization Privacy Policy.
We use Facebook for display of recent social posts and/or social share buttons.
| Name | Retention | Function |
| Marketing/Tracking | ||
| fbm* | 1 year | Store account details |
| actppresence | 1 year | Manage ad display frequency |
| sb | 2 years | Store browser details |
| datr | 2 years | Provide fraud prevention |
| _fbp | 3 months | Track visits across websites |
| _fbc | 2 years | Stores last visit |
| fbm* | 1 year | Store account details |
| xs | 3 months | Store a unique session ID |
| fr | 3 months | Enable ad delivery or retargeting |
| *_fbm_ | 1 year | Store account details |
| Functional | ||
| csm | 90 days | Provide fraud prevention |
| c_user | 90 days | Store a unique user ID |
| wd | 1 week | Determine screen resolution |
| act | 90 days | Keep users logged in |
| presence | session | Track if the browser tab is active |
Sharing
For more information, please read the Facebook Privacy Policy.
We use Twitter for display of recent social posts and/or social share buttons.
| Name | Retention | Function |
| Marketing/Tracking | ||
| metrics_token | persistent | Stores if the user has seen embedded content |
| Functional | ||
| local_storage_support_test | persistent | Load balancing functionality |
Sharing
For more information, please read the Twitter Privacy Policy.
PayPal
We use PayPal for payment processing.
| Name | Retention | Function |
| Functional | ||
| paypal | persistent | Provide fraud prevention |
| __paypal_storage__ | persistent | Store account details |
Sharing
For more information, please read the PayPal Privacy Policy.
Complianz
We use Complianz for cookie consent management.
| Name | Retention | Function |
| Functional | ||
| cmplz_all | 365 days | Store cookie consent preferences |
| cmplz_event_* | 365 days | Store cookie consent preferences |
| cmplz_stats | 365 days | Store cookie consent preferences |
| cmplz_id | 365 days | Store anonymized statistics |
| complianz_consent_status | 365 days | Store cookie consent preferences |
| complianz_policy_id | 365 days | Register accepted cookie policy ID |
| cmplz_user_data | 365 days | Determines which cookiebanner to show |
Sharing
For more information, please read the Complianz Privacy Policy.
Divi (Elegant Themes)
We use Divi (Elegant Themes) for website design.
| Name | Retention | Function |
| Functional | ||
| et-editor-available-post | session | |
| et_bloom_optin_optin_* | 1 year | Store email opt in |
| et_builder_product_version | session | |
| et_fb_module_data | session | Provide functions across pages |
| et-pb-recent-items-font_family | persistent | Provide functions across pages |
| et_bloom_subscribed_to_optin_* | ||
| et-pb-recent-items-colors | persistent | Provide functions across pages |
Sharing
This data is not shared with third parties.
ET Editor
We use ET Editor for website design.
| Name | Retention | Function |
| Purpose pending investigation | ||
| et-editor-available-post-* |
Sharing
This data is not shared with third parties.
Google DoubleClick
We use Google DoubleClick for cross-channel advertising.
| Name | Retention | Function |
| Marketing/Tracking | ||
| __gads | persistent | |
| Purpose pending investigation | ||
| 1P_JAR | ||
| __ar_v4 | ||
| IDE | ||
| _drt_ | ||
| ___gads | ||
| id | ||
| ar_v4 | ||
| DSID | ||
| idIDE |
Sharing
For more information, please read the Google DoubleClick Privacy Policy.
QuantCast
We use QuantCast for advertising.
| Name | Retention | Function |
| Purpose pending investigation | ||
| __qca | 5 years | Track audience reach |
Sharing
For more information, please read the QuantCast Privacy Policy.
Criteo
We use Criteo for remarketing.
| Name | Retention | Function |
| Purpose pending investigation | ||
| criteo_pt_cdb_metrics | ||
| criteo_fast_bid_expires | ||
| criteo_fast_bid | ||
| Marketing/Tracking | ||
| criteo_pt_cdb_bidcache_* | persistent | Track visits across websites |
| criteo_pt_cdb_bidcache_* | persistent | Track visits across websites |
| criteo_pt_cdb_bidcache_* | persistent | Track visits across websites |
Sharing
For more information, please read the Criteo Privacy Policy.
Google Ads
We use Google Ads for advertising.
| Name | Retention | Function |
| Marketing/Tracking | ||
| google_pem_mod | persistent | Enable ad delivery or retargeting |
Sharing
For more information, please read the Google Ads Privacy Policy.
Google Adsense
We use Google Adsense for showing advertisements.
| Name | Retention | Function |
| Marketing/Tracking | ||
| google_adsense_settings | persistent | Enable ad delivery or retargeting |
Sharing
For more information, please read the Google Adsense Privacy Policy.
Quriobot
We use Quriobot for chat support.
| Name | Retention | Function |
| Functional | ||
| qbStartCount | persistent | Stores last visit |
Sharing
For more information, please read the Quriobot Privacy Policy.
Miscellaneous
| Name | Retention | Function |
| Purpose pending investigation | ||
| frstxs | ||
| tcb_google_fonts | ||
| ezCMPCCS | ||
| ezds | ||
| ezosuigeneris | ||
| ezoadgid_* | ||
| ezoref_* | ||
| ezoab_* | ||
| active_template::* | ||
| ezepvv | ||
| lp_* | ||
| ezovid_* | ||
| ezovuuid_* | ||
| ezohw | ||
| ezux_lpl_* | ||
| ezouspvv | ||
| ezouspva | ||
| ezouspvh | ||
| ezux_et_* | ||
| ezux_tos_* | ||
| ezovuuidtime_* | ||
| ezopvc_* | ||
| 5d689f1d7b74bbace8e4aea98b93cf9ae5f371e8 | ||
| pb_forms | ||
| criteo_pt_cdb_metrics_expires | ||
| pb_user_activity | ||
| cards | ||
| pb_exceptions | ||
| ezux_ifep_* | ||
| etfb-autosave-* | ||
| ezosuigenerisc | ||
| ezoawesome_* | ||
| gumlet-webp |
Sharing
This data is not shared with third parties.
8. Your rights with respect to personal data
You have the following rights with respect to your personal data:
- you may submit a request for access to the data we process about you;
- you may object to the processing;
- you may request an overview, in a commonly used format, of the data we process about you;
- you may request correction or deletion of the data if it is incorrect or not or no longer relevant, or to ask to restrict the processing of the data.
To exercise these rights, please contact us. Please refer to the contact details at the bottom of this cookie statement. If you have a complaint about how we handle your data, we would like to hear from you.
9. Enabling/disabling and deleting cookies
You can use your internet browser to automatically or manually delete cookies. You can also specify that certain cookies may not be placed. Another option is to change the settings of your internet browser so that you receive a message each time a cookie is placed. For more information about these options, please refer to the instructions in the Help section of your browser.
10. Selling data to third parties
We do not sell data to third parties
11. Contact details
For questions and/or comments about our cookie policy and this statement, please contact us by using the following contact details:
Trueway Kids
26 Spruce Tree Grove, Merthyr Tydfil, Wales, CF47 9AU
United Kingdom
Website: https://truewaykids.com
Email: info@truewaykids.com
This cookie policy was synchronized with cookiedatabase.org on 1st April 2020
