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Cookie policy (UK)

This cookie statement was last updated on and applies to citizens of the United Kingdom.

1. Introduction

Our website, https://truewaykids.com (hereinafter: “the website”) uses cookies and other related technologies (for convenience all technologies are referred to as “cookies”). Cookies are also placed by third parties we have engaged. In the document below we inform you about the use of cookies on our website.

2. What are cookies?

A cookie is a small simple file that is sent along with pages of this website and stored by your browser on the hard drive of your computer or another device. The information stored therein may be returned to our servers or to the servers of the relevant third parties during a subsequent visit.

3. What are scripts?

A script is a piece of programme code that is used to make our website function properly and interactively. This code is executed on our server or on your device.

4. What is a web beacon?

A web beacon (or a pixel tag) is a small, invisible piece of text or image on a website that is used to monitor traffic on a website. In order to do this, various data about you is stored using web beacons.

5. Consent

When you visit our website for the first time, we will show you a pop-up with an explanation about cookies. As soon as you click on “All cookies”, you consent to us using all cookies and plug-ins as described in the pop-up and this cookie statement. You can disable the use of cookies via your browser, but please note that our website may no longer work properly.

6. Cookies

6.1 Technical or functional cookies

Some cookies ensure that certain parts of the website work properly and that your user preferences remain known. By placing functional cookies, we make it easier for you to visit our website. This way, you do not need to repeatedly enter the same information when visiting our website and, for example, the items remain in your shopping cart until you have paid. We may place these cookies without your consent.

6.2 Advertising cookies

On this website we use advertising cookies, enabling us to personalize the advertisements for you, and we (and third parties) gain insights into the campaign results. This happens based on a profile we create based on your click and surfing on and outside https://truewaykids.com. With these cookies you, as website visitor are linked to a unique ID, so you do not see the same ad more than once for example.

Because these cookies are marked as tracking cookies, we ask your permission to place these.

6.3 Social media buttons

On our website we have included buttons for Facebook, Twitter and Instagram to promote webpages (e.g. “like”, “pin”) or share (e.g. “tweet”) on social networks like Facebook, Twitter and Instagram. These buttons work using pieces of code coming from Facebook, Twitter and Instagram themselves. This code places cookies. These social media buttons also can store and process certain information, so a personalized advertisement can be shown to you.

Please read the privacy statement of these social networks (which can change regularly) to read what they do with your (personal) data which they process using these cookies. The data that is retrieved is anonymized as much as possible. Facebook, Twitter and Instagram are located in the United States.

7. Placed cookies

Google Analytics

We use Google Analytics for website statistics.

Name Retention Function
Statistics (anonymous)
_ga 2 years
_gid 1 day Count and track pageviews
_gat 1 minute Filter requests from bots
Purpose pending investigation
_gaexp
__utm*
Statistics
*_utm Track visits across websites
__utmc 30 minutes Store time of visit
UTMD_ none Count and track pageviews
__utmz 6 months Store used keyword and search engine
_gat_gtag_UA_* 1 minute Store a unique user ID
__utma persistent Calculate days and time to purchase
__utmb session Store time of visit
_gat_gtag_UA_* 1 minute Store a unique user ID
Sharing

For more information, please read the Google Analytics Privacy Policy.

Google Analytics Dashboard for WP

We use Google Analytics Dashboard for WP for website statistics.

Name Retention Function
Purpose pending investigation
gadwp_wg_default_view
gadwp_wg_default_metric
gadwp_wg_default_dimension
gadwp_ir_default_swmetric
gadwp_ir_default_metric
Statistics (anonymous)
gadwp_wg_default_swmetric 1 year
Statistics
gadwp_ir_default_dimension 1 year Count and track pageviews
Sharing

This data is not shared with third parties.

EU Cookie Law

We use EU Cookie Law for cookie consent management.

Name Retention Function
Purpose pending investigation
eucookielaw
Sharing

This data is not shared with third parties.

JetPack

We use JetPack for advertising.

Name Retention Function
Statistics
tk_tc session Store the user’s usage history
tk_qs 30 minutes
Functional
jetpackState session Provide functions across pages
Sharing

For more information, please read the JetPack Privacy Policy.

Automattic

We use Automattic for website development.

Name Retention Function
Statistics
tk_ai session Store a unique user ID
Sharing

For more information, please read the Automattic Privacy Policy.

Polylang

We use Polylang for locale management.

Name Retention Function
Preferences
pll_language persistent Store language settings
Sharing

This data is not shared with third parties.

Google Ads Optimization

We use Google Ads Optimization for showing advertisements.

Name Retention Function
Marketing/Tracking
google_experiment_mod* 3 months Track visits across websites
google_experiment_mod* 3 months Track visits across websites
google_experiment_mod* 3 months Track visits across websites
google_experiment_mod* 3 months Track visits across websites
google_experiment_mod* 3 months Track visits across websites
google_experiment_mod* 3 months Track visits across websites
google_experiment_mod* 3 months Track visits across websites
google_experiment_mod* 3 months Track visits across websites
google_experiment_mod* 3 months Track visits across websites
google_experiment_mod* 3 months Track visits across websites
google_experiment_mod* 3 months Track visits across websites
google_experiment_mod* 3 months Track visits across websites
google_experiment_mod* 3 months Track visits across websites
google_experiment_mod* 3 months Track visits across websites
google_experiment_mod* 3 months Track visits across websites
google_experiment_mod* 3 months Track visits across websites
google_experiment_mod* 3 months Track visits across websites
google_experiment_mod* 3 months Track visits across websites
google_experiment_mod* 3 months Track visits across websites
google_experiment_mod* 3 months Track visits across websites
google_experiment_mod* 3 months Track visits across websites
google_experiment_mod* 3 months Track visits across websites
google_experiment_mod* 3 months Track visits across websites
google_experiment_mod* 3 months Track visits across websites
google_experiment_mod* 3 months Track visits across websites
Sharing

For more information, please read the Google Ads Optimization Privacy Policy.

Facebook

We use Facebook for display of recent social posts and/or social share buttons.

Name Retention Function
Marketing/Tracking
fbm* 1 year Store account details
actppresence 1 year Manage ad display frequency
sb 2 years Store browser details
datr 2 years Provide fraud prevention
_fbp 3 months Track visits across websites
_fbc 2 years Stores last visit
fbm* 1 year Store account details
xs 3 months Store a unique session ID
fr 3 months Enable ad delivery or retargeting
*_fbm_ 1 year Store account details
Functional
csm 90 days Provide fraud prevention
c_user 90 days Store a unique user ID
wd 1 week Determine screen resolution
act 90 days Keep users logged in
presence session Track if the browser tab is active
Sharing

For more information, please read the Facebook Privacy Policy.

Twitter

We use Twitter for display of recent social posts and/or social share buttons.

Name Retention Function
Marketing/Tracking
metrics_token persistent Stores if the user has seen embedded content
Functional
local_storage_support_test persistent Load balancing functionality
Sharing

For more information, please read the Twitter Privacy Policy.

PayPal

We use PayPal for payment processing.

Name Retention Function
Functional
paypal persistent Provide fraud prevention
__paypal_storage__ persistent Store account details
Sharing

For more information, please read the PayPal Privacy Policy.

Complianz

We use Complianz for cookie consent management.

Name Retention Function
Functional
cmplz_all 365 days Store cookie consent preferences
cmplz_event_* 365 days Store cookie consent preferences
cmplz_stats 365 days Store cookie consent preferences
cmplz_id 365 days Store anonymized statistics
complianz_consent_status 365 days Store cookie consent preferences
complianz_policy_id 365 days Register accepted cookie policy ID
cmplz_user_data 365 days Determines which cookiebanner to show
Sharing

For more information, please read the Complianz Privacy Policy.

Divi (Elegant Themes)

We use Divi (Elegant Themes) for website design.

Name Retention Function
Functional
et-editor-available-post session
et_bloom_optin_optin_* 1 year Store email opt in
et_builder_product_version session
et_fb_module_data session Provide functions across pages
et-pb-recent-items-font_family persistent Provide functions across pages
et_bloom_subscribed_to_optin_*
et-pb-recent-items-colors persistent Provide functions across pages
Sharing

This data is not shared with third parties.

ET Editor

We use ET Editor for website design.

Name Retention Function
Purpose pending investigation
et-editor-available-post-*
Sharing

This data is not shared with third parties.

Google DoubleClick

We use Google DoubleClick for cross-channel advertising.

Name Retention Function
Marketing/Tracking
__gads persistent
Purpose pending investigation
1P_JAR
__ar_v4
IDE
_drt_
___gads
id
ar_v4
DSID
idIDE
Sharing

For more information, please read the Google DoubleClick Privacy Policy.

QuantCast

We use QuantCast for advertising.

Name Retention Function
Purpose pending investigation
__qca 5 years Track audience reach
Sharing

For more information, please read the QuantCast Privacy Policy.

Criteo

We use Criteo for remarketing.

Name Retention Function
Purpose pending investigation
criteo_pt_cdb_metrics
criteo_fast_bid_expires
criteo_fast_bid
Marketing/Tracking
criteo_pt_cdb_bidcache_* persistent Track visits across websites
criteo_pt_cdb_bidcache_* persistent Track visits across websites
criteo_pt_cdb_bidcache_* persistent Track visits across websites
Sharing

For more information, please read the Criteo Privacy Policy.

Google Ads

We use Google Ads for advertising.

Name Retention Function
Marketing/Tracking
google_pem_mod persistent Enable ad delivery or retargeting
Sharing

For more information, please read the Google Ads Privacy Policy.

Google Adsense

We use Google Adsense for showing advertisements.

Name Retention Function
Marketing/Tracking
google_adsense_settings persistent Enable ad delivery or retargeting
Sharing

For more information, please read the Google Adsense Privacy Policy.

Quriobot

We use Quriobot for chat support.

Name Retention Function
Functional
qbStartCount persistent Stores last visit
Sharing

For more information, please read the Quriobot Privacy Policy.

Miscellaneous

Name Retention Function
Purpose pending investigation
frstxs
tcb_google_fonts
ezCMPCCS
ezds
ezosuigeneris
ezoadgid_*
ezoref_*
ezoab_*
active_template::*
ezepvv
lp_*
ezovid_*
ezovuuid_*
ezohw
ezux_lpl_*
ezouspvv
ezouspva
ezouspvh
ezux_et_*
ezux_tos_*
ezovuuidtime_*
ezopvc_*
5d689f1d7b74bbace8e4aea98b93cf9ae5f371e8
pb_forms
criteo_pt_cdb_metrics_expires
pb_user_activity
cards
pb_exceptions
ezux_ifep_*
etfb-autosave-*
ezosuigenerisc
ezoawesome_*
gumlet-webp
Sharing

This data is not shared with third parties.

8. Your rights with respect to personal data

You have the following rights with respect to your personal data:

  • You have the right to know why your personal data is needed, what will happen to it, and how long it will be retained for.
  • Right of access: You have the right to access your personal data that is known to us.
  • Right to rectification: you have the right to supplement, correct, have deleted or blocked your personal data whenever you wish.
  • If you give us your consent to process your data, you have the right to revoke that consent and to have your personal data deleted.
  • Right to transfer your data: you have the right to request all your personal data from the controller and transfer it in its entirety to another controller.
  • Right to object: you may object to the processing of your data. We comply with this, unless there are justified grounds for processing.

To exercise these rights, please contact us. Please refer to the contact details at the bottom of this cookie statement. If you have a complaint about how we handle your data, we would like to hear from you, but you also have the right to submit a complaint to the supervisory authority (the Information Commissioner’s Office (ICO)).

9. Enabling/disabling and deleting cookies

You can use your internet browser to automatically or manually delete cookies. You can also specify that certain cookies may not be placed. Another option is to change the settings of your internet browser so that you receive a message each time a cookie is placed. For more information about these options, please refer to the instructions in the Help section of your browser.

Please note that our website may not work properly if all cookies are disabled. If you do delete the cookies in your browser, they will be placed again after your consent when you visit our websites again.

10. Contact details

For questions and/or comments about our cookie policy and this statement, please contact us by using the following contact details:

Trueway Kids
26 Spruce Tree Grove, Merthyr Tydfil, Wales, CF47 9AU
United Kingdom
Website: https://truewaykids.com
Email: info@truewaykids.com

 Current status: AcceptedCurrent status: Denied

This cookie policy was synchronized with cookiedatabase.org on 1st April 2020

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